Super Bowl LIV Commercial Break Analysis

The Super Bowl commercials are highly anticipated by the public because, as tradition, they intend to be funny to lighten the mood if the high pressure game happening at the same time. A common theme I noticed throughout all of the commercials was that, to make them funny, they usually take place from the consumers point of view. Brands appeal to their audience by creating relatable scenarios. This allows viewers to laugh at reality and find common ground between themselves and the brand who sponsored the 30 second clip they’re watching. Incorporating humor into an advertisement earns the brand a place in their audiences memory. This is an honorable achievement considering the high volume of media people consume each day. It’s hard to stick out in a crowd of 30 second clips.